On using Manny Pacquiao's name

Many fighters not only in boxing, but also in MMA have the responsibility to take part in the promotion of their upcoming fights. Aside from their appearances on press tours and conferences, it has been a regularity to use someone else's name to help sell the fight. One good example which has been very obvious lately is dragging Manny Pacquiao's name by fighters who are either former pound for pound best or wanting to be.

Floyd Mayweather, Roy Jones, Jr, Juan Manuel Marquez, Paulie Malignaggi, Timothy Bradley, Nate Campbell among others have made comments on Manny Pacquiao which created buss within the boxing world. Some are still claiming they're on top of this sport, and some believe Pacquiao is not the best in the 140 division. Some use trash talking too. Of course, it helps sell the fight. The more the public hears about a fighter talking about Manny Pacquiao, who is regarded as the best fighter pound for pound, the more ticket or ppv sales.

Is this a sign that the sport of boxing really is on the decline that it needs to do such thing to sell the fight? As a boxing fan, I'd rather see them do the talking in the ring as Manny Pacquiao did to earn his spot as the most exciting fighter and boxing's cash cow.